About Me
Educator & Researcher
Assistant Professor of marketing at Åbo Akademi University, Finland, specializing in consumer behavior, VR, and sustainability. Passionate about innovative teaching, engaging students through interactive lectures, discussions, and hands-on exercises.
Principles That Shape My Teaching & Research
01
Integrity
I value honesty, transparency, and responsibility. This involves fostering a respectful learning environment, communicating research clearly, and upholding ethics in all interactions.
02
Continuous Growth
I prioritize continuous learning and development, refining my skills while inspiring students to embrace curiosity and growth. I stay updated with advancements in my field.
03
Impact
I am committed to creating a lasting impact through my teaching and research, advancing sustainability, knowledge, and social good.
OUTSIDE ACADEMIA
Public speaking, consulting, & industry collaboration
Honors & Awards
"Rose Award" 2024
The Student Union of Åbo Akademi University
Researcher of the Year 2024
School of Business & Economics at Åbo Akademi University
2024 Best Paper Award
Policy Press UK & Voluntary Sector Review