Transforming Through Research

MY RESEARCH AT A GLANCE

Focus Areas: Consumer Behavior, Technology & Sustainability

40+

Publications

110+

Google Scholar Citations

18

Ongoing Projects

Colorful billboards light up New York City's iconic Times Square at night, with vibrant ads and bustling crowds.

Introduction to
Marketing

A foundational understanding of marketing principles, theories, and applications.

ÅBO AKADEMI UNIVERSITY, FINLAND

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Flatlay of a business analytics report, keyboard, pen, and smartphone on a wooden desk.

Effects of
Marketing

A data-driven approach to marketing, integrating consumer behavior, analytics, and ethics.

ÅBO AKADEMI UNIVERSITY, FINLAND

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Aesthetic flat lay of branding and design documents on textured surface.

Branding & Market Communication

Branding and communication strategies, emphasizing digital media.

ÅBO AKADEMI UNIVERSITY, FINLAND

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ASSISTING OR GUEST LECTURER

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Consumer
Behavior

Consumer behavior, decision-making processes, and marketing influences.

Main responsible: Dr. Johanna Lindström

My role: Assisting lecturer

ÅBO AKADEMI UNIVERSITY, FINLAND

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Cross-Cultural Marketing and Management

Cultural impact on marketing, management strategies in international business.

Main responsible: Dr. Maria Ivanova-Gongne

My role: Guest lecturer

ÅBO AKADEMI UNIVERSITY, FINLAND

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Marketing Strategy and
Trends

Strategic marketing decisions shaped by trends, digitalization, globalization, and sustainability.

Main responsible: Dr. Johanna Lindström

My role: Guest lecturer

ÅBO AKADEMI UNIVERSITY, FINLAND

Other Institutions

OTHER TEACHING ACTIVITIES

Lecture: Achieving Sustainability Using Social Norms Marketing

COURSE: APPLIED INTERNATIONAL BUSINESS

Main responsible: Dr. Sina Mortavazi

LUT UNIVERSITY, FINLAND

Lecture: Introduction to Social Media
Marketing

COURSE: INTRODUCTION TO MARKETING

Main responsible: Dr. Irene Kujala

, FINLAND

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