Empowering Through Education

My Teaching Philosophy

I see education as a collaborative journey that equips students to succeed in a complex world. My teaching is guided by curiosity, real-world relevance, and inclusivity. I use case studies, invite industry guests, and organize company visits to bridge theory and practice. Sustainability, ethics, and both critical and creative thinking lie at the core of my teaching philosophy.

I create an inclusive environment by connecting with students, offering flexible support, and using diverse assessments.

MY TEACHING EXPERIENCE

MAIN RESPONSIBLE

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Introduction to
Marketing

A foundational understanding of marketing principles, theories, and applications.

ÅBO AKADEMI UNIVERSITY, FINLAND

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Effects of
Marketing

A data-driven approach to marketing, integrating consumer behavior, analytics, and ethics.

ÅBO AKADEMI UNIVERSITY, FINLAND

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Branding & Market Communication

Branding and communication strategies, emphasizing digital media.

ÅBO AKADEMI UNIVERSITY, FINLAND

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ASSISTING OR GUEST LECTURER

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Consumer
Behavior

Consumer behavior, decision-making processes, and marketing influences.

Main responsible: Dr. Johanna Lindström

My role: Assisting lecturer

ÅBO AKADEMI UNIVERSITY, FINLAND

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Cross-Cultural Marketing and Management

Cultural impact on marketing, management strategies in international business.

Main responsible: Dr. Maria Ivanova-Gongne

My role: Guest lecturer

ÅBO AKADEMI UNIVERSITY, FINLAND

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Marketing Strategy and
Trends

Strategic marketing decisions shaped by trends, digitalization, globalization, and sustainability.

Main responsible: Dr. Johanna Lindström

My role: Guest lecturer

ÅBO AKADEMI UNIVERSITY, FINLAND

Other Institutions

OTHER TEACHING ACTIVITIES

Lecture: Achieving Sustainability Using Social Norms Marketing

COURSE: APPLIED INTERNATIONAL BUSINESS

Main responsible: Dr. Sina Mortavazi

LUT UNIVERSITY, FINLAND

Lecture: Introduction to Social Media
Marketing

COURSE: INTRODUCTION TO MARKETING

Main responsible: Dr. Irene Kujala

, FINLAND

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