Transforming Through Research

MY RESEARCH AT A GLANCE

Focus Areas: Consumer Behavior, Technology & Sustainability

40+

Publications

120+

Google Scholar Citations

18

Ongoing Projects

Check out my work
Two stylish women trying sunglasses in a chic boutique setting.

Consumer behavior

Exploring what shapes people’s choices and attitudes, especially around products and brands.

A captivating portrait of a woman with a sleek VR headset, depicting a futuristic theme.

Technology

Examining how virtual reality influences how people learn, communicate, and make decisions.

Overhead of smartphone with simple recycling sign on screen placed on white eco friendly mesh bag on marble table in room

Sustainability

Investigating how consumers adopt sustainable practices and what encourages this process.

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